Supported by coworkers, Jedd Price has visited cemeteries in seven states and laid 100,000 pennies on gravestones since Memorial Day 2021

ORLANDO, Fla. (May 23, 2022) – A few years ago, Jedd Price learned that a penny left on a soldier’s gravestone means someone visited them; a custom that dates back to the Roman Empire. The member support specialist for AutoPayPlus began honoring that tradition in 2021, placing a penny on the graves of 1,000 soldiers for Memorial Day, and the Pennies for Veterans project was born.

Price was inspired by his two grandfathers, great-grandfather and several other family members who served in the military. “I was home for a couple months in 2020 in the midst of the pandemic. It was around Memorial Day, and I noticed my grandpa’s grave was very dirty, so I cleaned it up to give him back an honorable tombstone showing his record of service,” Price explained. “Then, I remembered the whole thing with the coins and placing them on the grave of a military veteran meant something.”

Photo of Jedd Price' Grandfathers gravestone with a penny on top and an American and Army flag in front.
Jedd Price honored his Grandfather by laying his 100,000th penny on his gravestone at Carrollton City Cemetery in Illinois.

“It’s fitting that Jedd is a customer care agent,” Steenbergh added. “I am so impressed and humbled by his endeavor. Thank you, Jedd, for reminding us in a very busy world what’s actually important.”

Photo of Jedd Price in red plaid shirt with friend from high school in navy sweatshirt standing in front of Tallahassee National Cemetery.
Jedd Price (on the right) got help placing pennies on Veterans' gravestones from a high school friend at the Tallahassee National Cemetery.
Headstone of Unknown Solder at Arlington National Cemetery who was later identified and moved to Jefferson Barracks National Cemetery in St. Louis.
Headstone of Unknown Solder Jedd honored at Arlington National Cemetery was later identified and moved to Jefferson Barracks National Cemetery in St. Louis.

About AutoPayPlus by US Equity Advantage

Headquartered in Orlando, Florida, AutoPayPlus is an industry leader in automated biweekly and early loan payoff services for automotive, RV, boat, home and student loans. A seven-time Dealers Choice Diamond Award-winning biweekly loan payment service, AutoPayPlus helps members budget better by matching their loan payments to how they are paid; all while offering them credit protection and avoiding late payment fees. The company also offers dealerships AutoPay+PERKS, an industry-first fintech solution for increasing profits from customer-pay service and boosting customer retention by combining the company’s biweekly loan payment service with the added advantage of a Mastercard debit card at no additional cost to the customer or dealer. For more information, visit


Katherine Pett

Chief Marketing Officer for AutoPayPlus

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